Form
Documents that lay themselves out
Most organisations work from templates: an empty document where someone manually sets the right colours and typefaces, and which drifts a little further with every edit. A style file inverts that — layout follows from the source instead of from discipline.
In production The brand rules I use to lay out presentations sit ready as a text file, including exact colour values for PowerPoint.
Why templates crumble
A template is a snapshot. The moment someone duplicates a slide, pastes a colour from an old deck or quickly lifts something out of Word, drift sets in. Six months later five versions of the same brand exist and nobody knows which is right. The problem isn’t sloppiness — it’s that the form is detached from the source.
What changes with one source
When the style lives in a file the generator reads, deviating becomes harder than complying. Ask for a quarterly report and you get it in the right colours, with the right heading hierarchy and the right margins — not because the model has taste, but because it looks the values up instead of inventing them. Change the brand and the file changes; the next document is right again.
Where it stops
Layout is solvable; substance stays human work. A generated report that looks immaculate but draws the wrong conclusion is more dangerous than an ugly one that’s correct. The gain is in the hours you no longer spend on formatting — spend those on the argument.
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